Maintain a relatively low CPA – regardless if it is Google Shopping, Search, Display or YouTube ads.
You'd want to talk if you face at least one of these problems
You think you're wasting money on paid traffic, but can't find the "leakage"
Your paid ads' conversion rates leave much to be desired
Your Google Analytics seems like mess, rather than a source of actionable insights
You're convinced your competitors sell X times more than you, and your business is lagging behind
You invest into paid ads relying on guess rather than what your data tells you
You're looking to optimize your conversion funnel/reduce cart abandonment
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